How Much Does It Cost to Maintain an App? A Complete Breakdown

When it comes to mobile app development, launching the app is just the beginning. Regular maintenance is essential to ensure performance, security, scalability, and a seamless user experience. Whether you run a startup or a large enterprise, understanding the cost of maintaining an app helps you plan your budget wisely and avoid technical debt.

This comprehensive guide provides a detailed breakdown of app maintenance costs and highlights why partnering with a reliable service provider like Appdid, one of the most trusted app development companies in Mumbai, Thane, and across India, is a smart decision for long-term success.

What Is App Maintenance?

App maintenance includes all the post-launch activities that ensure the app continues to function optimally. It involves everything from fixing bugs and adapting to new operating system updates to improving user interfaces, performance optimization, and adding new features.

Cost Breakdown: App Maintenance in 2025

While costs vary depending on complexity, platform, and functionality, a standard industry benchmark is to allocate 20%–25% of the original development cost annually for maintenance. Below is a detailed breakdown of typical app maintenance costs.

1. Bug Fixes and Technical Support (10–25%)

• Estimated Cost: ₹5,000–₹50,000/month

• Resolving technical glitches, errors, and crash issues reported by users

2. OS and Device Compatibility Updates (10–30%)

• Estimated Cost: ₹10,000–₹70,000/update

• Updating the app to align with iOS/Android updates and new device models
  
  

3. API and Third-Party Integration Management

• Estimated Cost: ₹3,000–₹25,000/month

• Upgrading SDKs, payment gateways, map services, etc.

4. UI/UX Improvements

• Estimated Cost: ₹10,000–₹60,000/month

• Enhancing user interface based on feedback and new design trends

5. Security Updates and Compliance

• Estimated Cost: ₹8,000–₹40,000/month

• Implementing encryption, SSL, and compliance with GDPR or HIPAA

6. Performance Optimization

• Estimated Cost: ₹5,000–₹30,000/month

• Addressing app speed, server response time, and memory issues

7. Hosting and Server Costs

• Estimated Cost: ₹1,500–₹30,000/month

• Depends on server type (shared, cloud-based, or dedicated hosting)

8. Marketing and User Engagement Tools

• Estimated Cost: ₹2,000–₹20,000/month

• Push notifications, user behavior tracking, in-app messaging tools

Why Regular App Maintenance Is Crucial

• Prevents app crashes and downtime

• Maintains compliance with app store and legal standards

• Enhances user retention and engagement

• Strengthens data protection and reduces security vulnerabilities

• Sustains competitive advantage in the app marketplace

Appdid – Trusted Mobile App Development and Maintenance Partner

Appdid is one of the most reliable mobile app development companies based in Mumbai and Thane, with clients across India. We specialize in end-to-end app lifecycle support, including comprehensive post-launch maintenance plans that are tailored to your business goals.

Our maintenance services ensure that your app continues to deliver performance, security, and a modern user experience—so you can focus on business growth while we handle the technology.

Why Choose Appdid?

• 7+ Years of Industry Experience

• 500+ Successful App Projects Delivered

• Expertise in iOS, Android, and Cross-Platform Solutions

• Scalable Maintenance Plans for Every Business

For a reliable, long-term technology partner, choose Appdid – your trusted app development and maintenance company in India.

Frequently Asked Questions (FAQs)

1. How much does app maintenance cost per year?
On average, expect to pay 20%–25% of the original app development cost annually for maintenance, depending on the complexity and scope of features.

2. Is app maintenance necessary after launch?
Yes. Regular maintenance is essential to ensure compatibility with device and OS updates, fix bugs, enhance security, and maintain user engagement.

3. Can I handle app maintenance internally?
You can, but it often requires a dedicated team of developers. Outsourcing to a professional app development company like Appdid is more efficient and cost-effective.

4. How often should an app be updated?
Every 1–2 months or whenever there are OS updates, user feedback requiring changes, or security updates.

5. Does maintenance cover feature updates as well?
Feature additions are usually considered separate from basic maintenance, but a custom plan from Appdid can include both, based on your needs.

Conclusion

App maintenance is a vital part of mobile app ownership. It keeps your app relevant, secure, and user-friendly in a dynamic tech environment. Failing to invest in regular maintenance can lead to downtime, security vulnerabilities, and user churn.

For businesses that want a seamless and professional approach, Appdid offers complete maintenance and support services across Mumbai, Thane, and all over India. Whether you're launching a new app or seeking a better partner for ongoing support, Appdid stands out as the best app development company to ensure your app remains successful long after launch.

Get in touch with Appdid today for a free consultation and tailored app maintenance package.