5 Key Sales Performance Metrics That Small Business Owners Need to Know

Sales is the most important part of any business but sales come with lots of data itself and if you do not manage it properly then you may face problems soon. The point is not that data is increasing in-fact the question is how to resolve this issue? The simple answer for this is by checking or maintaining sales performance metrics. Now, in these metrics you need not to add everything in-fact you can narrow down your vision by choosing the most important things.

The sales metrics should contain all the activities which seem to be important and help to find out the real performance. In every business the very most important things which one needs to know is – the performance of the sales team, conversion rates, Revenue generation, activity in the sales funnel, Product performance, Pipeline metrics of sales etc. To handle all these activities, one needs to have sales metrics so that they can easily identify the problem.

From the word Performance Metrics what we understand is that the metrics which have all important data which will help a company to find out the lagging points easily.

Now think why sales team performance is lagging and at which point they need to pick up? Sales are the department where this index or metrics means a lot. Sales managers can check the metrics to know about the sales, conversion rates, target completion, pipeline deals, and targets that need to be closed etc.

Next important metric one needs to know about is Conversion Rates – it’s the leads which turn into sales for instance – you get 500 leads and 250 you close that particular month which shows that your conversion rate is 50%. This way metrics help you to know about the figure which you need to close every month to improve your score. Some months if you are not able to close that many deals which show in your performance index also and send you a signal that it needs to be done for improvement.

The next important point one needs to know about is revenue generation. Yes! Only closing the deals is not only important in-fact one should know about the sales funnel is like where you get to know about the conversion rates and about the rest of the funnel. To get the better results you need to understand the funnel by observing monthly or quarterly matrices. To handle all these activities, one needs to have sales metrics so that they can easily identify the problem and work on the solution.

Sales managers can check the metrics to know about the sales, conversion rates, target completion, pipeline deals, and targets that need to be closed etc.

Get to know about the average sales and about the total open opportunities for sales. The figures of the total closed one will show you the progress report of the company and tell you about the point where one needs to work more. The number of won deals will show you the outcome which you received in that particular month.

Appdid CRM will help you to track your sales or to know and maintain you’re Sales Performance Metrics and the features include – Dashboard where you can see the performance of the team, report generation with highlighted points, Conversions with possibility of conversions also. Try our CRM and see the change in your sales.

Get Designed CRM software by Appdid which has all these features already. It will help you in dealing with sales numbers and much more.